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"Actually, in the first 10 or 15 minutes."To demonstrate, Frind turns to his computer and begins fiddling with a free software program that he uses to manage his advertising inventory.

While he is doing this, he carps about Canada's high income taxes, a serious problem considering that Plenty of Fish is on track to book revenue of million for 2008, with profit margins in excess of 50 percent. "Most of the time, I just sit on my ass and watch it." There's so little to do that he and his girlfriend, Annie Kanciar, spent the better part of last summer sunning themselves on the French Riviera.

But then, you tend to attract advertisers' attention when you are serving up 1.6 billion webpages each month.. Today, according to the research firm Hitwise, his creation is the largest dating website in the U. Amazingly, Frind has set up his company so that doing everything else amounts to doing almost nothing at all.

"I usually accomplish everything in the first hour," he says, before pausing for a moment to think this over.

In most stories, this is where the hard work begins -- the long hours, sleepless nights, and near-death business experiences. Frind takes it easy, working no more than 20 hours a week during the busiest times and usually no more than 10.

Five years later, he is running one of the largest websites on the planet and paying himself more than million a year.

Those who know Frind describe him as introverted, smart, and a little awkward.

He builds his company by himself and from his apartment.

Frind's online dating company, Plenty of Fish, is newly located on the 26th floor of a downtown skyscraper with a revolving restaurant on the roof.

The gleaming space could easily house 30 employees, but as Frind strides in, it is eerily quiet -- just a room with new carpets, freshly painted walls, and eight flat-screen computer monitors.

Like most of his advertising deals, this one found Frind.

He hadn't even heard of Video Egg until a week ago. with more than that." Five years ago, he started Plenty of Fish with no money, no plan, and scant knowledge of how to build a Web business. Its traffic is four times that of dating pioneer Match, which has annual revenue of 0 million and a staff that numbers in the hundreds. Today, he employs just three customer service workers, who check for spam and delete nude images from the Plenty of Fish website while Frind handles everything else.

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