Internet dating for country people
Matching with same-sex partners over the internet is often far safer and more convenient than trying to do so in person.The internet thus helps those with similar, and sometimes quite specialised, views on what makes for good sex, or indeed on more or less anything else.Bars and restaurants have fallen since (see chart).
In the 19th and 20th centuries those constraints were weakened, at least in the West.In 2013 Tinder, a startup, introduced the masterfully simple idea of showing people potential partners and having them simply swipe right for “yes” and left for “no”; when two people swiped right on each other’s pictures they were put into contact with each other. Such phone-based services are more immediate, more personal and more public than their keyboard-based predecessors.More immediate because instead of being used to plan future encounters, or to chat at a distance, they can be used on the fly to find someone right here, right now.The lonely hearts of the world have done very well out of the shift.Personal ads never accounted for more than 1% of marriages in America.
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Tinder has 3.8m paying subscribers; a number of its founders and early employees are suing Match on the basis that it had intentionally undervalued the company to avoid making big payouts.